Pay Per Click (PPC) / Search Engine Marketing

PPC stands for pay-per-click, a model of internet marketing, in which the advertisers get a fee every time a single one of their ads is clicked. Essentially, it is a way of procuring visits to your site, rather than attempting to “earn” those visits organically. Search Engine Marketing (PPC) is an essential aspect of your online business market strategy. We Digitech includes the SEO, PPC management, PPC advertising campaign and Paid directory inculcated in the definition & platforms of Search Engine Marketing (PPC).

Search Engine Marketing (PPC) term covers two broad areas:  

>>>   Gaining traffic through free SEO efforts
>>>   Gaining traffic through paid search advertising

  • Advanced keyword research/selection
  • Competitor analysis
  • Campaign/Ad Group organization
  • Ad description creation
  • Review of account settings
  • Managing keyword bid levels
  • Google Analytics integration / Goal conversion tracking
  • These methods follow both Google Adwords and other marketing researches
  • Tracking
  • Reporting
  • While Search Engine Optimization provides you with long-term results, the quickest way to get optimal results is an integrated marketing approach which includes a precisely planned and executed PPC campaign. So, for immediate results, PPC marketing should be you ‘go to’ approach. You can greatly benefit from targeted ads and keywords, included in an effective PPC strategy. That is bound to produce a higher rate of return than any other forms of marketing.

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